Emma Jane Williamson
Remote Marketing & Operations Strategist
I used to say 'give me the brief.' Now I write it. | AI for good | Sustainability · Wellness · Travel · Social ImpactAussie open to remote roles worldwide
about
Everything I've ever done, I built the system first and let the results follow.Most recently that's meant designing the full operating model for a retreat business: recruiting the partners, building the playbook, and making sure it runs with very light touch courtesy of utilizing AI.For five years I ran two businesses simultaneously. A six-figure disability support practice grown entirely through referrals; no marketing budget, no staff, one client lost in five years. And a digital marketing operation where I self-taught paid media and automation well enough to reach the top 6.78% of operators globally.Detail is my default. I research from every angle, build the strategy, and execute until it's right.Now I'm looking for a remote team working on something that matters, sustainability, wellness, travel, social impact, where I can bring that same standard to your operations, content, and systems.
results
what I do
● Remote Operations
● Content Strategy
● Social Media Management
● Digital Campaigns
● Systems & Automation
● Creator Partnerships
● Systems & Operating Models
● Ethical AI integration
● Brand Development
● Copywriting
case studies
Building a Creator Partnership Pipeline
● Built the entire creator-partnership engine for She Escapes from scratch — sourcing, pitching, negotiating, and closing co-host partnerships solo.
● A transparent commercial pitch (creators see real profit-split numbers before we talk), a negotiated contract, and a repeatable system so every new partnership launches from a proven template, not a rebuild.
● 9-document ops system built to scale the model
● Result: 4/4 creator partnerships closed, zero paid acquisition, first season locked with profit share model.
Organic Content Growth + Paid Media Performance: Freedom on Tap
● No agency, no ad spend, no team — just a stalled account and a hunch the problem was the content, not the algorithm.
● Rebuilt the brand's visual identity and content voice from scratch, then rewrote the strategy behind every post.
● Reach went from 1–2K to 10K+ views, sustained across six consecutive posts — a 5–10x uplift, zero paid promotion.
● Ran full-funnel paid campaign: 90,000+ impressions and 2,900+ high-intent clicks at under AUD $0.15 per result — self-taught Meta Ads Manager
● A/B tested: a copy-only change cut cost-per-result by 21% ($0.0998 → $0.0792) and cost-per-landing-page-view by over 80% ($5.93 → $1.13) against the control, while an image-only change produced the highest raw click-through rate (4.20% vs. 3.64% control) but cost more than the copy variant
examples of work
testimonials
"Emma brings real enthusiasm to everything she does — her focus on quality and outcomes is evident in every interaction. I'd recommend her without hesitation."
— Marion, Client"Emma brings 100% energy every single time. From day one she understood exactly what I needed and met me there — the kind of support that doesn't just guide you but actually changes how you think and work."
— Claudia, Client
contact
Currently open to freelance, contract, and remote employment.